49 Reasons to Celebrate The Little Red Dot
In 2015, Singapore will turn 50. To kick-start the jubilee celebrations, we wanted to excite Singaporeans. By giving them more reason to celebrate. 49 reasons, to be exact – our obsession with mascots; how we reserve tables with tissue packs; the way we pack our coffee to-go. We designed 49 little “red dots” featuring these quirky, very Singaporean things, and overnight, plastered them at different spots all across the island. We painted the town red. From a ‘Kopi Bag’ sticker at the neighbourhood coffee shop, to ‘Durian’ at a supermarket, these little red icons became both a reminder to people of our unique and diverse Singapore culture, as much as they served as a celebration of the people – the quirks, the kinks and all.
Icons Illustrations by Roots
