The idea is based on a couple of insights we reaped about the street biking in Indonesia – every biker worth his salt has a favorite street to race on, and having the streets named after you in the biking community is the holy grail of street biking culture.
It’s unlikely to have a street named after you unless you are an important historical figure but chances are, you’ll be dead. So when Castrol wanted to promote Power1′s superior acceleration, they gave street bikers the chance to race on popular streets and have these streets named after them. The game exploded across Jakarta with an astonishing 830% increase in the Castrol Facebook community.
- Art Direction, Concept, Gameplay
- 1.8 K
