The Other Britain challenges the perceptions of Asian youths by giving them the privileged, insider view of all that is cool, current and exciting in Britain – the stuff that then becomes cool around the world.
Anarchic interactive web banners and suitably alternative viral videos bring users to a hijacked version of the Visit Britain site. Highly interactive, it is packed with info and unbiased opinions on Britain, as well as hundreds of links to all things ‘Other’.
After a quick trip around The Other Britain it is glaringly obvious that there is much more to the place than Buckingham Palace and Stonehenge.
- Art Direction, Concept
- 1.6 K
