Hello,

I’m Xander, a Creative Director, a board game enthusiast, a former military dog trainer and a cat person.

In my decade long advertising career, I’ve worked with and oversaw a bunch of young and talented lads across various Global and Regional accounts like Nike, Riot Games, Google, Netflix, Uber and the Singapore government.

My work has been recognized for its creativity and effectiveness at international festivals including One Show, Clio, Webbys and the Effie. However, launching League of Legends: Wild Rift globally, earning the FWA Site of the Year for Google Ramayana, turning Bangkok into a real-time running game and helping Singapore’s small-time hawkers defeat big-time Chef Gordon Ramsay count as some of my proudest achievements till date.