I’m Xander, a Creative Director, a board game enthusiast, a former military dog trainer and a cat person.

In my decade long advertising career, I’ve worked with and oversaw a bunch of young and talented lads across various Global and Regional accounts like Nike, Riot Games, Google, Netflix, Uber and the Singapore government.

My work has been recognized for its creativity and effectiveness at international festivals including One Show, Clio, Webbys and the Effie. However, launching League of Legends: Wild Rift globally, earning the FWA Site of the Year for Google Ramayana, turning Bangkok into a real-time running game and helping Singapore’s small-time hawkers defeat big-time Chef Gordon Ramsay count as some of my proudest achievements till date. 


Group Creative Director / BBH Singapore / Jan 2022 – Present
Creative Director / BBH Singapore / Nov 2017 – Jan 2022

Creative Director / Ogilvy & Mather Singapore / Jan 2013 – Oct 2017
Senior Art Director / Ogilvy & Mather Singapore / Jan 2012 – Dec 2013
Art Director / Ogilvy & Mather Singapore / Jun 2008 – Jan 2012


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