Hawker Heroes

Client: Singtel 
Agency: Ogilvy Singapore
Agency: BBDO Singapore

It’s Gordon vs Singapore’s Best

More than often, Singaporeans take cheap and yummy hawker food for granted. As a result, hawker trades are falling behind. But not for long. SingTel is here to revive the local hawker culture by bringing in world class chef Gordon Ramsey to challenge our local hawker heroes — the very ones chosen by the people themselves.

The 3- day activation was made streamed live on SingTel social channels and made into a three episode VOD series.

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