Client: Riot Games LA
Agency: BBH Singapore
A MULTIPLAYER STORY EXPERIENCE THAT WEAPONISED YOUTUBE LIVE COMMENTS.
Riot Games was launching Wild Rift, the mobile version of the world’s most popular PC game, League of Legends. But how do you turn League’s most passionate fans from mobile skeptics into Wild Rift champions? To unite fans new and old, we gave them the ultimate common enemy.
We gave fans a once-in-a-lifetime shot to team up globally and take down the most legendary monster of League of Legends by weaponising their YouTube Live comments.
BRINGING BARON NASHOR TO LIVE, LIVE
To bring Baron to life, we live-rendered him in Unity to react to the YouTube Live Chat stream. By weaponising the YouTube chat function, we allowed fans to come together and fight him as one.
Baron went live on YouTube, ambushing fans with his ferocious attacks. By typing in chat, fans could trigger attacks and abilities, battling Baron cooperatively. The monster responded dynamically to their tactics, losing health or becoming more enraged. After a close fight that had players on Discord screaming, it seemed like all was lost. But then fans unlocked the ability to summon the champions from Wild Rift for aid, giving them an added boost that let them finally triumph against the beast.